Fig Loans presents itself as a fresh breeze in the oftentimes turbulent world of payday loans. With a mission to offer a more humane alternative to traditional payday loans, Fig Loans steps into the arena with installment loans designed to help customers manage their finances without falling into a debt trap.

One of the most commendable aspects of Fig Loans is their approach to credit building. Recognizing the catch-22 that low-income individuals often face – needing credit to build credit – Fig Loans offers products that not only provide immediate financial relief but also pave the way for a healthier financial future. Their installment loans are structured to make repayments more manageable, which can be a crucial factor for those living paycheck to paycheck.

The company's insistence on transparency is another feature that sets it apart from the pack. Fig Loans takes pains to ensure that loan terms and conditions are clear and understandable. This is no small feat in an industry often criticized for its opaque terms that can ensnare unsuspecting borrowers in an endless cycle of debt.

Furthermore, the customer service at Fig Loans is noteworthy. The company's readiness to offer support – whether that's through the process of enabling JavaScript to use their services or answering queries – suggests a commitment to customer satisfaction that's refreshing to see.

However, it's important to approach Fig Loans with the same caution one would any short-term lender. While the company's ranking isn’t explicitly mentioned here, it's implied that they're not at the top of the industry. This could be due to a variety of factors, including newer market entry or smaller loan limits compared to more established players. Customers should conduct their due diligence and compare terms with competitors who may offer larger loans or potentially better rates.

One criticism that could be leveled at Fig Loans, and indeed at many online lenders, is the requirement for JavaScript to be enabled to use their services. While JavaScript is a staple in web development, necessitating it can raise accessibility concerns, especially for less tech-savvy individuals who may find enabling it a challenge.

In the grand scheme of the payday loans online space, Fig Loans distinguishes itself by positioning as a more ethical and supportive lender. It's a company that seems to strive to work with its customers rather than against them, which is an all-too-rare approach in the financial industry.

Overall, Fig Loans presents a compelling option for those in need of short-term financial assistance. With a focus on building credit, clarity of loan terms, and supportive customer service, they're a company worth considering, especially for those who value a more personal touch to their financial interactions. As with any financial decision, potential borrowers should weigh their options carefully, but Fig Loans certainly brings a unique and customer-focused model to the table.